Data Analysis Projects

Google V Trip Advisor

This deck reviews the campaign's monthly goals and outcomes, providing data visualizations and offering strategic recommendations for optimal future performance based on the analyzed data.

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Kent's Camera Castle Analysis

Kent's Camera Castle runs an online business selling cameras ad accessories. Over the course of a semester using Stukent Simulator we were able to effectively use data analysis and metrics to increase sales.

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Data Analysis Case Study

Enhancing ROI Across Key Digital Channels Through Comprehensive Data Analysis

Data Driven Approach

01.

Granular Analytics Examination

Diving into the Google Analytics dashboard, we observed the user journey from each digital channel. Facebook Insights and Instagram Analytics further shed light on user engagement patterns specific to social media.

02.

Audience Persona Refinement

I discovered that a sizable segment of the audience from Facebook had different preferences compared to those coming from Google Ads. I decided to tailor content accordingly.

03.

Ad Performance Audit

By leveraging tools within Google Ads, Facebook Ad Manager, and Instagram Insights, I was able to discern which specific ads were underperforming and why.

04.

Content Relevance Assessment

Cross-referencing high performing organic posts with paid campaigns, we realized that authentic behind-the-scenes content was generating more engagement compared to polished ad creatives on Instagram.

Strategic Reorientation

01.

Google Ads Refinement

We shifted from exac-match to phrase-match keywords, reducing irrelevant clicks and optimizing ad spend.

02.

Facebook Dynamic Ads

Given the diverse audience persona, we initiated dynamic ads on Facebook, allowing more personalized content delivery.

03.

Instagram Content Strategy

Encouraged by organic insights, this client emphasized user-generated content and behind-the-scenes stories in their sponsored posts, making their brand feel more relatable.

Outcomes

Elevated Conversion Rates: This client experienced a 35% rise in conversion rates from traffic generated through the optimized campaigns.
Boosted Engagement: Instagram posts saw a 50% increase in engagement, leading to higher organic reach and better ROI on sponsored content.
Optimized Ad Spend: By refining targeting parameters on Google and Facebook, the cost-per-acquisition dropped by 20%.

Conclusion

Data-driven insights allowed me to tailor this client's approach on Google, Facebook, and Instagram. The result was a digital marketing strategy that not only resonated with their audience but also maximized ROI across all key channels.