Strategy & Planning
NBA 75th Anniversary
I devised a media plan with the objective of establishing the NBA as a sought-after destination for live, weekly viewing, and maximizing viewer engagement. The core goal was to increase viewership and interactions with the NBA for its 75th Anniversary Season
MAX'IS Creations
MAX'IS is a small business located in Boston, MA that sells unique mugs for kids and sports fans. This media buy was designed to raise awareness of the brand and increase conversions.
BeneFIT Scrubs Product Launch
BeneFIT Scrubs encountered challenges in accessing their target demographic. Leveraging online media deliverables, we successfully orchestrated a social media campaign to propel the launch of a new product, ensuring strategic outreach and engagement.
Tecovas New Boot Buyers
I collaborated closely with our local client, Tecovas, on strategy development and targeting. The campaign was meticulously crafted to engage and captivate the first time boot buyer.
OLLY Vitamins Media Plan
OLLY Vitamins, with its distinctive business model, sought precise targeting for their product line. We engineered a campaign, crafted for women by women, aimed at empowering them to embrace their best selves. This initiative prioritized strategically positioning ads in the most impactful locations to ensure efficacy and resonance.
