7 Marketing Tips Every Wedding Florist Needs to Book More Brides in 2025

In the wedding world, being a talented florist isn't enough — you also have to be visible. If your dream clients can’t find you online, they’ll book someone else.

That’s why marketing is everything. But don’t worry — you don’t need to be an expert to grow your bookings. You just need the right strategies. Whether you're new to the industry or ready to scale, these florist-focused marketing tips will help you attract more engaged couples and stand out in a crowded market.

1. Be Everywhere Brides Are Searching

Before a bride ever fills out your contact form, she’s already done hours of research online. Make sure you’re showing up in the right places:

• Google Business Profile: Update it with photos from past weddings, fresh reviews, and keywords like “wedding florist [your city].”

• The Knot & WeddingWire: Yes, they cost money — but even a basic listing can drive serious traffic.

• Pinterest: Pin your own work with keyword-rich captions like “moody boho wedding bouquet Ontario.” Brides use Pinterest like a search engine.

  
  

2. Turn Instagram Into Your Portfolio

Instagram is your digital storefront. Wedding florists who post consistently with beautiful, branded content build trust faster.Tips to grow:

• Use Reels to show behind-the-scenes bouquet creation

• Post carousels of past wedding setups with vendor tags

• Use local hashtags (e.g. #TorontoFlorist #OntarioWeddings)

Pro tip: Tagging photographers gets you reposted, which exposes you to more couples and other vendors.

3. Ask for Reviews — and Repurpose Them

Social proof is a game-changer. After each wedding, send a thank-you email asking for a review on Google or The Knot. Then:

• Screenshot reviews for your Instagram Stories

• Turn them into quotes on your website

• Use them in email marketing as social proof

Bonus: Reviews also improve your Google ranking for local searches!

4. Build Vendor Relationships (It’s Free Marketing)

Some of the best referrals come from other wedding professionals. Network with:

• Photographers

• Planners

• Venues

• Hair and makeup artists

Follow them on social, leave meaningful comments, and tag them in your content. Better yet, collaborate on a styled shoot to cross-promote each other.

5. Create a Blog That Attracts Local Brides

Most florists skip blogging — which is exactly why it works. Google loves fresh content, especially when it includes local keywords.Example blog titles:

• “Top 5 Wedding Venues in [Your City] for Romantic Floral Installations”

• “What to Know About Booking a Wedding Florist in Ontario”

• “Our Favorite Summer Bridal Bouquets This Season”

Each post is a chance to showcase your work and show up on Google.

6. Offer a Free Lead Magnet on Your Website

Most couples won’t book on their first visit. Give them a reason to stay in touch.Try a freebie like:

• “The Ultimate Wedding Flower Checklist”

• “Top 10 Questions to Ask Your Wedding Florist”

• “Budget Guide: How Much Do Wedding Flowers Really Cost?”

Collect emails in exchange and start nurturing with helpful tips or past client features.

7. Run Targeted Local Ads — Without Wasting Money

Even with a small budget, Facebook and Instagram ads can work — if they’re done right.

• Target newly engaged users within your service area

• Promote a single offer (free consult, peak date availability, etc.)

• Use video or carousel ads with real client work

Make sure your landing page (or contact form) is clean, fast, and mobile-friendly.

Final Thoughts

Marketing your wedding florist business doesn’t have to feel overwhelming. Focus on showing up where brides are already looking, building trust with content, and making it easy for people to book you.

Even small changes — like improving your Google profile or posting more Reels — can lead to major growth over time.

Need help putting a real strategy in place? Let's connect and I’ll help you build a custom marketing plan that brings more couples to your inbox — and flowers to their big day.